54%
of Kenyans didn’t know they had a right to privacy (Amnesty International Kenya poll, 2020).
Campaign 4.0 is live
Your data.Your rules.
Kenya’s Data Protection Act gives you real rights over your personal data. Most people have never used them. Data yako ni uchi wako. Ficha!
Sasa! I’m Eric.Kila mtu anataka namba yangu. Let’s find out why.
15M+
people reached
3
countries: Kenya, Uganda, Tanzania
9
community radio stations
2021
the year we started
Seen on your timeline
Form ni kuficha uchi.
They’ve got your back
Meet the crew
Four friends who’ll walk you through five rights you already have. You just haven’t used them yet.
The guide 
Mudata
The main guy. Your guide to the technical stuff, in plain English and Swahili.
“Data si bundles tu. It’s your name, your ID, your face.”
The receipts 
Amani
Always one step ahead. Knows the Act by section. Sends you the article and the summary.
“Five rights. I already sent you the summary.”
The curious one 
Eric
Asks the questions you’re too polite to ask. Wants to know what everyone does with his phone number.
“Why does the watchman need my ID? Asking for everyone.”
The protector 
Mlinzi aka Champeeh
Repping the ODPC. Tells you what counts as a violation and where to take it.
“Something went wrong? Niambie. I’ll show you where to report.”
5 rights you
already have
Tap a right. The crew breaks it down with a real life example.
01Uliza kwanza.
Right to be informed
Anyone collecting your data must tell you what they’re collecting, why, and who they’ll share it with.
Real life
The guard at the office gate writes down your ID number. You can ask why, and how long they’ll keep it.
Eric explains
02Nionyeshe data yangu.
Right to access
You can ask any company or institution for a copy of the personal data they hold about you.
Real life
Curious what your SACCO, bank or betting app has on file about you? Ask them for it in writing.
Amani explains
03Hapana, asante.
Right to object
You can object to your data being used for things you never agreed to, like marketing.
Real life
Getting “Hongera, umeshinda!” texts from a company you never signed up with? You can tell them to stop.
Mudata explains
04Rekebisha hiyo.
Right to correction
If data about you is wrong, out of date or misleading, you can demand that it gets fixed.
Real life
Listed on CRB for a loan you never took? Ask the lender and the bureau to correct your record.
Mlinzi explains
05Futa hiyo.
Right to deletion
You can ask for false or misleading data about you to be deleted.
Real life
A wrong record or old photo of you keeps showing up? Ask whoever holds it to delete it.
Amani explains
Myth ama fact?
Guess first, then flip the card. Hakuna marks.
Statement 1 of 3
“If I posted my photo online, any business can use it in their adverts.”
Statement 2 of 3
“I can ask a company what data they have on me.”
Statement 3 of 3
“The watchman can take my ID details and keep them forever.”
With Mlinzi
Put your rights to work
Something feel off? Here’s exactly where to go.
Ndio, ni wewe.Report it!
Is this company registered?
Any business handling your data should be registered with the ODPC. Check before you hand it over.
Know the law
Your rights, how to protect your data, and what to do when someone crosses the line.
Report data misuse
File a complaint online, or walk into an ODPC office. Both routes reach the same team.
ODPC offices: Nairobi · Mombasa · Kisumu · Nakuru · Eldoret
Find your nearest officeUganda
We’re working on a full guide for Uganda, including how to reach the Personal Data Protection Office (PDPO). Check back soon.
Tanzania
We’re working on a full guide for Tanzania, including how to reach the Personal Data Protection Commission (PDPC). Check back soon.
Free tools
For you, your chama, your startup or your office. Minutes, not a legal team.
How privacy savvy are you?
A few simple questions. You get your Privacy Risk Gauge: low, medium or high.
Assess your privacy risk
Collect or process data at work? Score a system, project or activity and get next steps.
Build your data charter
A model charter for how your organisation handles data. Customise it, approve it, use it.
In partnership with
