From awarenessto action.
Phase 4 moves people from knowing to doing: using the ODPC’s three channels to Ask, Know and Seek Remedy. Online across Kenya with the crew, and on the ground in 6 Coast counties.
When
June to November 2026
Where
Online, Kenya wide, plus 6 Coast counties
Format
Social media, TVET sessions, community theatre
Partners
ODPC, Maono Space Creatives
By the numbers
Phase 4 at a glance
From the interim report. Online figures from 10 June to 11 September 2026. Field work continues to November.
557K+
people reached online
865K
impressions and views
7.9K
engagements on social media
99
teachers trained on data in schools
Before and after
How minds moved
Share agreeing, before and after the Mombasa and Kwale sessions. Two different groups of people, so read it as a snapshot.
50%77%
Support the Data Protection Act
59%83%
Would report a scam
50%83%
Verify before sharing
54%75%
Confident spotting disinformation
What we did
Five ways we showed up
Online, with the crew
Facebook, Instagram and TikTok
From June to August the campaign ran in three monthly arcs: Launch and Legitimise, Entertain and Embed, Inform and Activate. Mudata led, joined by Amani, Eric and Mlinzi aka Champeeh, created with the ODPC. The best post, a relatable scenario comic, reached 26,086 people.
TVET sessions with the ODPC
One college per county
Each session opens with a short play, then moves into a data protection session on the ODPC’s mandate and how to report misuse. First up was Likoni Technical and Vocational College in Mombasa, with 234 students registered.
Community theatre
Wajibika Ujibike with Maono Space Creatives
Music, drama, poetry and puppetry open the conversation, then facilitated Data Mashinani dialogues carry it on. The play DHARURA reached about 200 people in Kisauni and Denyenye Migingo, with more counties to follow.
Training the messengers
Maono Space, Malindi
Open Institute and the ODPC trained 14 young creatives to turn data protection into performance. Then 99 teachers, heads and counsellors were trained on protecting children’s data in schools, and given a model school data charter.
A song, a comic and a QR code
Every engagement
The creatives wrote and recorded a Ficha Uchi song, performed live at every session. The comic book went to TVET students, and T shirts carry a QR code back to this site.
Where we went
6 counties on the Coast
Tap a county to see its photos.
What people told us
In their words
“88% said they would share the content with someone else.”
“80% found the content easy to understand, and 80% found it relevant.”
“Educative, timely and an eye opener.”
What we learned
Three things
that stuck.
Scenario comics win
The best post, a relatable scenario comic, hit about 6% engagement, far above the campaign average. Kiswahili also beat English on Instagram.
Reach is not repetition
Most people saw the campaign only once or twice. Next, we will show the same people a story three to five times, so it sticks.
Theatre opens doors
Creative, interactive formats drew strong engagement at every site. Surveys in community settings need simpler, offline friendly versions.
The people
