Geo targeted content
We pointed Facebook, Instagram and X posts at audiences in Uganda and Tanzania only, introducing #FichaUchi and what personal data is.
When
15 January to 19 February 2024
Where
Uganda and Tanzania
Format
Geo targeted Facebook, Instagram and X
Partner
Thellesi Trust
Pilot vs phase:A phase is a full campaign with on the ground activity and a full report. The pilot was a short online test to learn before scaling.
By the numbers
First month at a glance
1.1M
people reached
962K
impressions on X
171K
reached on Facebook
44K
likes, shares and reactions
What we tested
Three questions
Does it travel?
Tanzania leaned in hard, with exceptionally high engagement. Uganda needed more local flavour, so we planned influencers and Luganda slang.
Local voices next
We lined up TikTok creators in both countries to test content in their own slang: Txdullah, Leenereid1 and McMsigala in Tanzania, Bisherkashug, BrennanBaby and UncleMo in Uganda.
Where
Two countries, two stories
Tanzania
Engagement was exceptionally high from the very first weeks. Swahili content landed naturally.
Uganda
Reach was good but engagement lower. The plan: local creators and Luganda slang to make it feel homegrown.
What’s next
Building toward East Africa
The pilot showed the message travels, especially in Swahili. The next step is local creators and country guides, so people in Uganda and Tanzania know exactly where to go.
